NourishUs Naturals Blog

Step aside, pumpkin spice—there’s a new autumn scent in town. 🍂 Meet Autumn Aura, our limited-edition seasonal collection designed to capture the essence of fall in a way that’s nostalgic, balanced, and refreshingly unisex. This thoughtfully crafted line brings together skincare and haircare essentials infused with a bold, balanced essential oil blend that speaks to the heart of the season. Think golden leaves swirling through crisp air, fireside coziness, and the subtle magic of change. Inspired by golden leaves, brisk breezes, and the shifting energy of the season, this line features a bold essential oil blend that harmonizes warm and cool notes. The invigorating scent of peppermint combines with rich aromas of clove, allspice, and cardamom for a sensory escape that’s as revitalizing as it is grounding. Why You'll Fall for Autumn Aura Each product in the Autumn Aura line is crafted to deliver a pampering experience with rich textures, skin-loving ingredients, and a scent that lingers just enough to make an impression. Whether you're treating your curls, your skin, or both — this trio brings the season straight to your shower shelf. Here’s what’s new: Autumn Aura Probiotic Wash Cleanse + Glow This versatile, gentle cleanser is perfect for cooler weather routines. Designed to remove impurities and daily buildup, it leaves hair feeling soft and skin feeling refreshed. Fermented ingredients like Lactobacillus ferment and Alpha-Glucan Oligosaccharide are included to help maintain a balanced feel on the skin and scalp — ideal for urban environments or seasonal transitions. Key Benefits Light lather with a fresh, clean rinse pH-balanced for skin and scalp comfort Free of sulfates and phenoxyethanol Formulated with fermented extracts and plant-based cleansers Leaves hair shiny and skin smooth Enhanced with our signature Autumn Aura essential oil blend Autumn Aura Hydrating Conditioner Moisturize + Define Formulated for fall frizz and hydration struggles, this rich conditioner is perfect for 3A to 4C curls, but works beautifully on all hair types. Packed with nourishing oils and plant-based emollients, it helps define curls, boost shine, and provide long-lasting moisture—even as the air gets drier. Key Benefits Smooth texture for easy distribution Supports natural shine and softness Features Avocado Oil, Provitamin B5, and Hydrolyzed Quinoa Protein Great for post-cleanse glide and in-shower detangling pH-balanced to help smooth the hair’s outer layer Autumn Aura Sugar Scrub Exfoliate + Nourish Treat your skin to a fall ritual. This sugar scrub gently buffs away dryness while deeply moisturizing with a blend of rich butters and botanical oils. Your skin is left soft, supple, and perfectly prepped for sweater weather. Key Benefits Gently exfoliates with natural sugar crystals Leaves skin feeling soft and moisturized Rich in fatty acids from oils like Rosehip, Avocado, and Evening Primrose Perfect for prepping skin before moisturizing Features our signature Autumn Aura scent for a sensorial shower moment The Scent of the Season Whether you're starting the day or winding down, the Autumn Aura blend will fill your space with the energy of the season. The balanced mix of cool peppermint and warming clove, allspice, and cardamom makes it the ideal scent for any gender — or any moment that calls for a breath of fall. No sugary overload. No heavy spice cloud. Just cozy, clear-headed comfort in every drop. 🍂 Available for a Limited Time Seasonal shifts are fleeting—and so is this collection. Don’t miss your chance to stock up on the products (and scent) you’ll want to carry into winter and beyond.Whether you're scrubbing off the day, styling curls, or simply breathing in something that feels like October in a bottle, Autumn Aura is your invitation to slow down, reset, and savor the season. → Shop the Autumn Aura Collection Now

Have you ever shopped online for skin, body, or hair care products, only to feel utterly confused about whether the product you’re considering is actually safe for you or your family? Perhaps the product’s ingredient deck (INCI) is buried on the webpage, or the words “all-natural” just don’t give you enough information about the product’s certification to put you at ease. At NourishUs, we are committed to transparency and full disclosure of the ingredients we use in our natural skin, body and hair care products. In order to make shopping on our site easier for our customers, we list a series of attributes to indicate product features like “vegan”, or “no added” indicators. Under all of our products: Leaping Bunny NourishUs’s products carry the “Leaping Bunny” logo, which you will see on all of our product labels. This is the internationally recognized symbol that indicates “cruelty free” cosmetics. Established by the Coalition for Consumer Information in Cosmetics (CCIC), a group of eight national animal protection organizations, the leaping bunny represents a single, comprehensive standard. Whenever you see this logo, you can be sure neither the product, nor any of its ingredients has been tested on animals. Vegan Indicates that products are not made with, and do not contain animal-derived ingredients No Added Phthalates Phthalates are often used as solvents and fixatives in fragrances or to increase flexibility in products. No Added Paraben Indicates that we do not add parabens to our products, a preservative used in many cosmetics No Added Gluten Indicates that we don’t add gluten and we don’t cross-contaminate in our manufacturing

NourishUs Naturals makes many products with a wide pH range, and we have had some customers rather irritated that we "obviously don't understand skin or pH requirements", so we want to explain why our range is wide. We have a pH range of 4.2–5.8 on most products and this might seem wide, but there's a good reason for it! Because most of our products are sold as customizable bases, many of our customers add their own actives, extracts, or specialty ingredients. When those additions are made, the pH of the final product can shift. So, we design our bases to stay stable and effective across a wider range on purpose! This way, the formula still performs beautifully, even after you've made it your own. The entire base is formulated and tested to stay stable throughout that range, so whether your end pH ends up at 4.3 or 5.7, you're still getting a safe, high-quality product. If you're ever unsure about how your added ingredients might affect pH, we're more than happy to help you troubleshoot or recommend ways to keep everything balanced.

At NourishUs Naturals, we're always keeping a close eye on industry changes that might impact your business—and one of the biggest shifts in 2025 is the rollout of new U.S. tariffs on imported goods. These tariffs, which are essentially taxes on materials and products coming into the country, are part of a broader government effort to support domestic manufacturing and respond to changing global trade dynamics. While these policies aim to strengthen the U.S. economy, they can create ripple effects in the personal care and skincare industries.

Please note that we here at NourishUs Naturals do not adhere to the “comedogenic” chart as it depends on many different issues. The reasons why are: The test was conducted on rabbit ears which are far more sensitive than human ears and have a different pore setup. This test was first conducted in the 1970’s, and then retested on male prisoner’s backs in the 1980’s. The comedogenic scale ranks ingredients from 0 to 5 based on their likelihood to clog pores, but it was developed using rabbit ears. So while it can be a helpful reference, it’s not a one-size-fits-all rule. An ingredient might be “comedogenic” at 100% concentration, but in a well-formulated product, it might only be used at 1-5%, where it has no comedogenic effect at all. Remember, once you add one ingredient to another, it’s a completely different chemical makeup. The way ingredients interact with each other in a full formula changes everything. A “comedogenic” oil in one product might not behave the same in another. The base, emulsifiers, texture, occlusiveness, and skin affinity all affect how a product behaves. Remember again, once you add one ingredient to another, it’s a completely different chemical makeup. Everyone’s skin reacts differently. What clogs one person’s pores might be totally fine for another. Genetics, environment, skin condition, and microbiome all play a role. An oil like coconut might get a bad reputation for being comedogenic, but often it’s not the oil itself — it is when oils and ingredients become rancid and oxidize that it can cause skin issues. Fresh, stabilized oils in proper formulations can perform very differently. While we here at NourishUs Naturals do not adhere to the comedogenic scale, our Equalizer line has shown to be great for all skin types. It does not feature coconut oil (except for the exfoliant) and is gentle enough for most sensitive skin… but remember to patch test first! How to properly patch test for pore clogging: Apply a small amount behind your ears and give it a few days to see how your skin reacts before fully committing. Our Equalizer Line Our favorite teas, vitamins, and nutrients come together to equalize and hydrate skin of all types. Equalizer Cream Facial Cleanser: A non-foaming cleanser that delivers a superior array of nutrients to leave skin soft, hydrated, and looking youthful. Always the first step in any skincare routine. Equalizer Facial Exfoliant: Designed to softly exfoliate while soothing and equalizing skin. Gentle Jojoba Wax Beads provide physical exfoliation while skin-loving Aloe Leaf Juice and Coconut Oil provide hydration. We highly recommend exfoliating a few times a week, as the second step in your skincare routine. Equalizer Cream Facial Mask: Deliver intense hydration and soothe skin with Hyaluronic Acid, vegan DMAE, MSM, and Rooibos and much more. Skin will feel calmed and moisturized after this pampering mask. Masks and exfoliants aren’t part of the “everyday skincare routine”, but should come after the cleanser, and can be done as frequently or as little as you or your customer pleases. Equalizer Facial Serum: A lightweight serum packed with herbal extracts to soothe stressed skin of all types while balancing moisture levels. An essential part of the everyday skincare routine, this should come as step two or three (depending on if an exfoliant or mask is used). Equalizer Facial Moisturizer: Vitamin rich, hydrating, toning, balancing… the list goes on! A daily moisturizer that is lightweight, and does a lot more than just lock in moisture. Use this morning and night as step three or four (depending on if an exfoliant or mask is used) in your skincare routine.

Businesses that resell NourishUs Naturals products can avoid sales tax by submitting the appropriate certificates in advance. Sales tax cannot be refunded retroactively. NourishUs Naturals uses Avalara to manage tax collection and recommends customers work with their tax advisors to understand where they may have tax obligations.

We all know that projections and budgets are built on "reality hopeful", but can (& often do) change once company budgets are put into effect and "reality happens". If one researches, knows their customers, and understands their business, their plans should be close. However, when the economy takes an unexpected dip, it's easy to assume consumers will cut back on all non-essentials such as beauty. But history tells a different story. Enter the Lipstick Effect... a term Estée Lauder's Leonard Lauder coined during the early 2000s recession. He noticed that while people were spending less overall, sales of lipstick actually went up. Also, his mother, Estee, created her beauty company during the Great Recession. So, the "lipstick effect" shows that even in tough times, people crave small indulgences that make them feel good. While it's coined for lipstick, it refers to the beauty industry for small items you can take home and use to feel better, such as lovely, scented body wash, creams, lotion, etc. What Is the Lipstick Effect? A psychological and economic phenomenon where consumers continue to spend money on small luxury items during a recession or financial downturn, especially on beauty products. It's about affordable escapism, a feel-good pick-me-up that doesn't break the bank. From the Great Depression to the 2008 recession, beauty sales were consistently proven resilient. Consumers might not have splurged on designer bags, but they could have bought a $20 lipstick. That’s still doable and said to be emotionally satisfying. So why is NourishUs Naturals writing about this? Well, if you're in the business of selling beauty, this should give you hope. Even when wallets tighten, your products still offer value, not just functional but also emotional. Lip balm, eye cream, or a fresh shampoo bottle can feel like a little reset for your customers. How to Lean into the Lipstick Effect Position your products as affordable luxuries. Highlight the feel-good factor. Aromatherapy benefits are just as significant as results. Use storytelling. Remind customers of the confidence and joy beauty can bring. Focus on self-care and small wins. Even a swipe of lip balm or a calming cleanser can be part of a powerful daily ritual. The beauty industry isn't just about appearance; it's also about empowerment. And that empowerment doesn't disappear in hard times; it becomes even more essential. So, keep showing up, keep creating, and keep spreading beauty. Your customers still want it - maybe now more than ever. Beauty is resilient because people are resilient. The Lipstick Effect isn't just an economic theory; it's a reminder that hope, confidence, and joy can be found in even the most minor things. So to all the beauty entrepreneurs out there: don't give up. Your products and brand matter; your customers still reach for that feel-good moment. Let them find it with you.

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