Simple Lotion

• Hydroxyethylcellulose thickening system achieves a smooth, consistent viscosity without carbomer or TEA — a meaningful differentiator for brands avoiding those ingredients
• Coconut oil and cetyl alcohol deliver a cushioned, velvety skin feel with quick absorption
• Emulsifying wax (cetearyl alcohol/polysorbate 60) and stearic acid form a stable, elegant emulsion
• Glycerin and aloe vera leaf juice provide reliable hydration and a comfortable, conditioned feel
• Fragrance-free; preserved with phenoxyethanol; chelated with tetrasodium glutamate diacetate

Intended Use

Formulated as a wholesale lotion base for daily-use body lotions, hand lotions, facial moisturizers, or any product where a smooth, lightweight, and elegant lotion texture is the priority. Fills the daily moisturizing step for consumers across a wide range of skin types.

Customization Notes

• Fragrance-free and highly customizable — add essential oils, fragrance oils, botanicals, or functional ingredients to build a differentiated SKU
• Carbomer-free and TEA-free positioning is a selling point for brands targeting ingredient-conscious consumers
• One of the catalog's top sellers — proven market acceptance as both a standalone and customized base

• Hydroxyethyl Cellulose
• Coconut Oil
• Aloe
• Vegetable Glycerin

Option 1: Everyday Moisturizing

1. Cleanse skin with your preferred body wash or facial cleanser and pat dry, leaving skin slightly damp.
2. Dispense a nickel-sized amount of lotion into your palm and smooth over face, hands, or body.
3. Massage gently in broad, circular motions until fully absorbed — skin should feel soft and hydrated with zero greasy residue.

Option 2: Layered Hydration Ritual

1. After cleansing, apply your toner or facial mist and let skin remain slightly damp.
2. Warm a small amount of lotion between your palms and press onto skin using light, upward strokes on the face and long sweeping motions on the body.
3. Allow a moment for the lotion to absorb, then follow with a facial oil or SPF for your AM routine.
4. For PM, layer a richer serum underneath and use this lotion as your finishing moisture seal.

Option 3: Post-Shower Full-Body Hydration

1. Step out of the shower and gently towel off, leaving skin slightly damp to the touch.
2. Dispense a generous amount of lotion and apply to arms, legs, torso, and any areas that tend to feel dry — the coconut oil and aloe vera base glides smoothly over large areas.
3. Pay extra attention to elbows, knees, and shins, massaging in small circles until the lotion disappears.
4. Allow one to two minutes before dressing — skin should feel silky-smooth and comfortably moisturized all day.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Common Names:

Water, Coconut Oil, Stearic Acid, Emulsifying Wax, Cetyl Alcohol, Hydroxyethylcellulose, Aloe Vera Leaf Juice, Glycerin, Tetrasodium Glutamate Diacetate, Phenoxyethanol

International Nomenclature (INCI):

Water (Aqua), Cocos Nucifera (Coconut) Oil, Stearic Acid, Emulsifying Wax (Cetearyl Alcohol, Polysorbate 60), Cetyl Alcohol, Hydroxyethylcellulose, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Tetrasodium Glutamate Diacetate, Phenoxyethanol

Warning Statements:

Not for internal consumption. Pregnant or lactating people consult a doctor prior to use. Discontinue if irritation occurs.

Technical Specs:

• Preservation system: Phenoxyethanol and Tetrasodium Glutamate Diacetate
• Color: White to off-white
• pH: 4.2-5.8

Documentation:

Simple Lotion SDS