Simple Gel Facial Cleanser

• Sulfate-free surfactant system (Decyl Glucoside + Cocamidopropyl Betaine) — gentle, effective lather without over-drying
• Provitamin B5 (Panthenol) and Glycerin deliver a hydrated, comfortable feel after rinsing
• Clean, short ingredient list supports "simple" or "minimal" brand narratives
• Fragrance-free as formulated — a blank canvas for scent customization
• Preserved with Phenoxyethanol; chelated with Tetrasodium Glutamate Diacetate

Intended Use

Formulated as a daily gel facial cleanser. Fills the first cleansing step in morning and evening skincare routines, suited for consumers with normal to combination skin.

Customization Notes

• Add essential oils or fragrance to align with your brand's scent profile
• Compatible with post-added botanicals or functional ingredients to create a differentiated cleanser (e.g., green tea, chamomile, cucumber distillate)
• Private label–ready; short INCI list prints cleanly on packaging for transparency-focused brands

• Provitamin B5
• Vegetable Glycerin
• Decyl Glucoside

Option 1: Daily Morning & Evening Cleanse

1. Wet face with lukewarm water.
2. Dispense a dime-sized amount of gel into damp hands and work into a light lather.
3. Massage over face in gentle circular motions for 30–60 seconds, then rinse thoroughly.
4. Pat dry — skin should feel clean, refreshed, and lightly hydrated thanks to the Provitamin B5 and Glycerin in the formula.

Option 2: Double Cleanse Method

1. Begin with an oil-based cleanser or micellar water to dissolve makeup, sunscreen, and surface oils.
2. Follow with the Simple Gel Facial Cleanser on damp skin, massaging the sulfate-free lather across the forehead, nose, chin, and cheeks for 60 seconds.
3. Rinse with lukewarm water and pat dry — the gentle Decyl Glucoside and Cocamidopropyl Betaine surfactants leave skin feeling clean without that tight, stripped sensation.
4. Follow immediately with toner, serum, and moisturizer while skin is still fresh and receptive.

Option 3: Post-Workout Quick Refresh

1. Splash face with cool water to remove surface sweat and oil.
2. Apply a small amount of gel directly to damp skin — the short, clean ingredient list means no unnecessary residue after a quick wash.
3. Focus on the T-zone and along the hairline where sweat and oil tend to accumulate, using light circular motions.
4. Rinse clean and pat dry — no follow-up products needed for a midday reset. Skin feels comfortable, balanced, and refreshed.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Common Names:

Water, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Salt, Pro-Vitamin B5, Xanthan Gum, Phenoxyethanol, Tetrasodium Glutamate Diacetate

International Nomenclature (INCI):

Water (Aqua), Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Panthenol, Xanthan Gum, Phenoxyethanol, Tetrasodium Glutamate Diacetate

Warning Statements:

Not for internal consumption. Pregnant or lactating people consult a doctor prior to use. Discontinue if irritation occurs.

Technical Specs:

• Preservation system: Organic Alcohol
• Color: Cloudy to clear
• pH: 4.2 - 5.8