Purifying Conditioner - Clearance

• Activated Charcoal (Charcoal Powder) — a consumer-recognized, on-trend ingredient that supports "purifying" and "detox" brand narratives
• Green Tea Extract and Rooibos Extract included as antioxidant-rich botanical formulation choices
• Hydrolyzed Wheat Protein and Provitamin B5 contribute to hair that looks glossy and feels conditioned
• MSM (Dimethyl Sulfone) adds formulation depth for ingredient-forward brand positioning
• Preserved with Phenoxyethanol; fragrance-free as formulated

Intended Use

Designed as a rinse-out conditioner. Fills the conditioning step in haircare routines — positioned for consumers seeking a clarifying or detox-style conditioner that still delivers softness, shine, and manageability.

Customization Notes

• Fragrance-free — add essential oils or fragrance to create a signature scent (tea tree, mint, eucalyptus, and citrus profiles complement the purifying positioning)
• Charcoal-forward formulation pairs naturally with clarifying shampoos, scalp scrubs, and detox hair masks for a themed collection
• Private label–ready; dark color from charcoal is a visual differentiator in packaging

• Activated Charcoal
• OptiMSM
• Green Tea and Rooibos Leaf Extracts
• Hydrolyzed Wheat Protein and Provitamin B5

Option 1: Everyday Rinse-Out Conditioner

1. After shampooing, squeeze excess water from hair.
2. Apply a generous amount from mid-lengths to ends, distributing evenly with fingers or a wide-tooth comb.
3. Leave on for 2–3 minutes, then rinse thoroughly — hair should feel smooth, detangled, and visibly glossy.

Option 2: Professional Clarifying Ritual

1. After a clarifying or charcoal shampoo, gently blot hair with a towel so it's damp but not dripping.
2. Section hair into four parts and apply conditioner from mid-shaft to ends, using a wide-tooth comb to ensure even saturation.
3. Leave on for 5 minutes to let the activated charcoal, green tea, and rooibos botanicals work through the hair.
4. Rinse with cool water to seal the cuticle — hair looks shiny and feels bouncy with a clean, refreshed finish.

Option 3: Weekly Deep-Conditioning Detox

1. On freshly washed, towel-blotted hair, apply a generous layer of conditioner from roots to ends.
2. Cover hair with a warm damp towel or shower cap and leave on for 10–15 minutes to intensify the conditioning benefits of wheat protein and provitamin B5.
3. Rinse with cool water, gently squeeze out excess moisture, and style as usual — hair feels deeply conditioned, soft, and full of natural movement.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Common Names:

Water, Cetearyl Alcohol, Glycerin, Brassica Campestris/Aleurites Fordi Oil Copolymer, PEG-40 Castor Oil, Stearalkonium Chloride, Aloe Vera Leaf Juice, Green Tea Extract, Rooibos Extract, Activated Charcoal, Hydrolyzed Wheat Protein, Pro-Vitamin B5, MSM (Methylsulfonylmethane), Alcohol, Phenoxyethanol

International Nomenclature (INCI):

Water (Aqua), Cetearyl Alcohol, Glycerin, Brassica Campestris/Aleurites Fordi Oil Copolymer, PEG-40 Castor Oil, Stearalkonium Chloride, Aloe Barbadensis (Aloe Vera) Leaf Juice, Camellia Sinensis (Green Tea) Leaf Extract, Aspalathus Linearis (Rooibos) Leaf/Stem Extract, Charcoal Powder, Hydrolyzed Wheat Protein, Panthenol, Dimethyl Sulfone, Alcohol, Phenoxyethanol

Warning Statements:

Not for internal consumption. Pregnant or lactating people consult a doctor prior to use. Discontinue if irritation occurs.

Technical Specs:

• Preservation system: Phenoxyethanol
• Color: Bright white to cream