Niacinamide Facial Serum

• 5% niacinamide (vitamin B3) — a well-recognized, consumer-demanded ingredient for the appearance of brighter, more even-toned skin
• Sodium hyaluronate (hyaluronic acid) and glycerin support a hydrated, plump skin feel
• Avocado oil adds lightweight emolliency without a heavy or greasy finish
• Fragrance-free, preserved with phenoxyethanol, and chelated with tetrasodium glutamate diacetate for stability
• Lotion-like consistency applies easily and absorbs quickly — layers well under moisturizers and sunscreens

Intended Use

Designed as a daily-use facial serum targeting consumers who want skin that looks more radiant, even-toned, and well-moisturized. Fills the serum step in a multi-step skincare routine, positioned between cleansing and moisturizing.

Customization Notes

• Add essential oils or fragrance for a branded scent, or market as-is for fragrance-free skincare lines
• Pair with NourishUs Naturals cleansers, toners, and moisturizers for a complete niacinamide-anchored facial care collection
• A strong hero SKU for indie brands, med spa retail, or any skincare line seeking a science-forward, consumer-recognized ingredient story

• Niacinamide (Vitamin B3)
• Hyaluronic Acid
• Aloe
• Avocado Oil

Option 1: Everyday Brightening Step

1. Cleanse your face and leave skin slightly damp.
2. Dispense 2–3 drops of the niacinamide serum onto your fingertips.
3. Pat gently across your entire face and neck — the lightweight, lotion-like formula absorbs quickly without tackiness.
4. Follow with moisturizer (and SPF in the morning). Over time, skin looks more radiant, even-toned, and well-moisturized.

Option 2: Professional Layering Technique

1. Double cleanse your face, then apply a hydrating toner to damp skin and press in with your palms.
2. Dispense 3–4 drops of the serum into your palm and press — don't rub — into the skin in a gentle, patting motion across the face and neck.
3. Wait 30 seconds for the 5% niacinamide, hyaluronic acid, and avocado oil blend to absorb fully.
4. Layer your moisturizer on top using upward strokes, then seal with SPF in the morning.
5. Use consistently morning and evening for a complexion that looks progressively brighter and more even-toned.

Option 3: Targeted Radiance Boost

1. After your evening cleanse, identify areas where skin looks dull or uneven — commonly the cheeks, around the nose, or along the forehead.
2. Dispense 1–2 drops of the serum and apply directly to those targeted zones, patting gently with your ring finger.
3. Let the serum absorb for 60 seconds, then apply your evening moisturizer over the entire face.
4. Use this targeted method nightly as part of your evening routine. The niacinamide and sodium hyaluronate focus on the areas that need it most, and over time those zones look visibly brighter and the overall complexion appears more balanced.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Common Names:

Water, Glycerin, Vitamin B3, Emulsifying Wax, Avocado Oil, Vitamin E, Aloe Vera Leaf Juice, Hyaluronic Acid, Neem Seed Oil, Rosemary Leaf Extract, Sunflower Seed Oil, Xanthan Gum, Tetrasodium Glutamate Diacetate, Phenoxyethanol

International Nomenclature (INCI):

Water (Aqua), Glycerin, Niacinamide, Emulsifying Wax (Cetearyl Alcohol, Polysorbate 60), Persea Gratissima (Avocado) Oil, Tocopherol, Aloe Barbadensis (Aloe Vera) Leaf Juice, Sodium Hyaluronate, Melia Azadirachta (Neem) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Tetrasodium Glutamate Diacetate, Phenoxyethanol

Warning Statements:

Not for internal consumption. Pregnant or lactating people consult a doctor prior to use. Discontinue if irritation occurs.

Technical Specs:

• Preservation system: Phenoxyethanol and Tetrasodium Glutamate Diacetate
• Color: White to off-white
• pH: 4.2 - 5.8

Documentation:

Niacinamide Serum SDS