Moisturizing Facial Toner

• Witch hazel water and rose flower water form a dual-hydrosol base with broad consumer appeal and clean beauty credentials
• Glycerin and aloe vera leaf juice deliver humectant-driven moisture — this is a hydrating toner, not a stripping astringent
• White willow bark extract included as a cosmetic-grade botanical known for its association with skin that looks clearer and more refined
• Tea tree essential oil provides a light, fresh aromatic note and is a well-recognized botanical in the skincare space
• Solubilized with polysorbate 20; preserved with phenoxyethanol; chelated with tetrasodium glutamate diacetate
• Lightweight, water-thin texture suitable for spray, splash, or pad application formats

Intended Use

Formulated as a hydrating facial toner base. Fills the toning and prep step between cleansing and moisturizing in a facial skincare routine.

Customization Notes

• Tea tree essential oil provides a subtle scent; formula can be further customized with additional essential oils or fragrance oils, or repositioned for unscented lines by adjusting the tea tree level
• Compatible with post-added botanicals such as niacinamide, additional hydrosols, or water-soluble functional ingredients
• Private-label ready for indie skincare, spa lines, teen-focused collections, and men's grooming routines

• Rose Flower Water
• Aloe
• White Willow Bark Extract
• Tea Tree Essential Oil
• Witch Hazel Distillate

Option 1: Classic Post-Cleanse Toner

1. After cleansing, pour a small amount of toner onto a cotton pad.
2. Sweep gently across your forehead, cheeks, nose, and chin — the witch hazel and rose flower water leave skin feeling refreshed and balanced.
3. Allow the glycerin and aloe vera to absorb before applying your serum and moisturizer. Skin should feel hydrated, prepped, and ready for the next step.

Option 2: Hydrating Mist-and-Layer Method

1. After your cleanse, transfer the toner to a fine-mist spray bottle and mist directly onto your face from six to eight inches away.
2. Press the mist into your skin with clean palms — the glycerin and aloe vera work as a hydrating base layer.
3. While skin is still damp, apply your serum immediately, followed by moisturizer.
4. The white willow bark extract and tea tree essential oil provide botanical depth while the dual-hydrosol base of witch hazel and rose water keeps skin feeling balanced and conditioned between each layer.

Option 3: Pre-Makeup Skin Prep

1. After your morning cleanse, apply the toner to a cotton pad and sweep across your face, focusing on areas that tend to look uneven or feel congested.
2. Follow with a light moisturizer and allow two minutes for everything to absorb.
3. The toner's hydrating formula creates a smooth, balanced canvas — skin looks even-toned and feels comfortably prepped for primer and makeup application.
4. Keep a cotton-pad-soaked version in your kit for quick touch-ups before events or photos.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Common Names:

Water, Witch Hazel Water, Rose Water, Glycerin, Aloe Vera Leaf Juice, White Willow Bark Extract, Tea Tree Essential Oil, Polysorbate 20, Alcohol, Tetrasodium Glutamate Diacetate, Phenoxyethanol

International Nomenclature (INCI):

Water (Aqua), Hamamelis Virginiana (Witch Hazel) Water, Rosa Damascena (Rose) Flower Water, Glycerin, Aloe Barbadensis (Aloe Vera) Leaf Juice, Salix Alba (White Willow) Bark Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Polysorbate 20, Alcohol, Tetrasodium Glutamate Diacetate, Phenoxyethanol

Warning Statements:

Not for internal consumption. Pregnant or lactating people consult a doctor prior to use. Discontinue if irritation occurs.

Technical Specs:

• Preservation system: Phenoxyethanol and Tetrasodium Glutamate Diacetate
• Color: Clear
• pH: 4.2 - 5.8