Men’s Shaving Cream

• Sodium cocoyl isethionate base provides a rich, creamy lather with gentle cleansing
• Shea butter, cocoa butter, and jojoba seed oil deliver emollient skin conditioning during the shave
• Botanical extract complex (calendula, papaya, pineapple, bilberry, cranberry, aloe vera) supports a clean-label, plant-forward ingredient deck
• Pre-scented with a warm, woodsy-citrus essential oil blend (frankincense, ginger, coriander) — ready to sell as-is
• Thickened with hydroxyethylcellulose for stable, smooth application

Intended Use

Designed as a ready-to-brand men's shaving cream. Fills the shave-prep step in a men's grooming routine, positioned for brand owners targeting the premium or natural men's care segment.

Customization Notes

• Market as-is with the existing essential oil scent, or adjust with additional fragrance for a custom aromatic signature
• Pair with complementary NourishUs Naturals men's bases (aftershave, beard oil) for a complete grooming line
• Private label–ready for men's skincare brands, barbershop lines, or subscription box products

• Aloe (Responsibly Grown)
• Alcohol Extracts of Calendula, Papaya Fruit, Pineapple, Papaya Leaf, Sugar Cane, Bilberry, Sugar Maple, Orange, Lemon, and Cranberry 
• Jojoba Oil (Responsibly Grown)
• Cocoa & Shea Butters (Responsibly Grown)
• Frankincense, Ginger, and Coriander Essential Oils

Option 1: Classic Comfortable Shave

1. Splash warm water on the face or shave immediately after a shower to soften facial hair.
2. Work a small amount of shaving cream between your palms to build a rich lather — the warm frankincense, ginger, and coriander scent is immediately noticeable.
3. Apply to the face and neck in upward, circular motions to lift the hair and create a cushioned barrier.
4. Shave with the grain using your preferred razor. Rinse the blade frequently. The shea butter and jojoba oil in the formula help the razor glide smoothly while leaving skin feeling conditioned, not stripped.

Option 2: Professional Barbershop-Style Shave

1. Begin with a warm, damp towel draped over the face for 60–90 seconds to open pores and soften the beard.
2. Apply a thin pre-shave layer of the cream and massage into the skin — the cocoa butter and botanical extracts create a protective, emollient base.
3. Layer a second, thicker application on top and build a full lather. Shave using short, careful strokes with the grain, then re-lather and make a second pass across the grain for a closer finish.
4. Rinse with cool water to close pores and follow with an aftershave balm. The warm, woodsy-citrus essential oil blend leaves a subtle, clean scent on the skin.

Option 3: Sensitive Skin Gentle Shave

1. Cleanse the face with a gentle wash and pat dry, leaving skin slightly damp.
2. Apply a moderate layer of the shaving cream — the plant butter base of shea and cocoa butter plus calendula extract creates a rich, cushioning barrier designed for a comfortable shave even on skin that tends to feel irritated.
3. Shave slowly in the direction of hair growth only, rinsing the blade after every stroke.
4. Rinse with cool water and pat dry. Skip alcohol-based aftershaves — instead, follow with a gentle moisturizer to keep skin feeling calm and comfortable.

Common Names:

Water, Alcohol, Sodium Cocoyl Isethionate, Cetearyl Alcohol, Jojoba Seed Oil, Polysorbate 60, Stearic Acid, Cocoa Butter, Shea Butter, Glycerin, Calendula Flower Extract, Papaya Dried Fruit Extract, Pineapple Dried Fruit Extract, Papaya Leaf Extract, Cane Sugar, Bilberry Fruit Extract, Maple Syrup Granules, Orange Peel Extract, Lemon Peel Extract, Cranberry Extract, Aloe Vera Leaf Juice, Frankincense Essential Oil, Ginger Root Essential Oil, Coriander Seed Essential Oil, Hydroxyethylcellulose

International Nomenclature (INCI):

Water (Aqua), Alcohol, Sodium Cocoyl Isethionate, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Polysorbate 60, Stearic Acid, Theobromoa Cocao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Glycerin, Calendula Officinalis (Calendula) Flower Extract, Carica Papaya (Papaya) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract, Carica Papaya (Papaya) Leaf Extract, Sucrose, Vaccinium Myrtillus (Bilberry) Fruit Extract, Acer Saccharum (Maple Syrup), Citrus Sinensis (Orange) Peel Extract, Citrus Limon (Lemon) Peel Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice, Boswellia Carterii (Frankincense) Oil, Zingiber Officinale (Ginger) Root Oil, Coriandrum Sativum (Coriander) Seed Oil, Hydroxyethylcellulose

Warning Statements:

Not for internal consumption. Pregnant or lactating people consult a doctor prior to use. Discontinue if irritation occurs.

Technical Specs:

• Preservation system: Alcohol (Responsibly Grown)
• Color: Creamy white to off-white
• pH: 4.2 - 5.8