Equalizer Facial Serum

• Multi-botanical extract system (Rooibos, Calendula, White Peony Tea, Lavender) provides a compelling, nature-forward ingredient story.
• Sustainably sourced MSM (Dimethyl Sulfone) and Sodium Hyaluronate (Hyaluronic Acid) deliver skin-conditioning and humectant character.
• Eight-oil lipid blend ensures a rich, creamy texture with a fast-absorbing, non-greasy finish.
• Allantoin included for skin-conditioning support; Glycerin and Aloe Vera Leaf Juice reinforce the humectant system.
• Unscented — no essential oils or fragrance added — maximizing flexibility for custom scent development.

Intended Use

Designed as a facial serum base for the serum step in daily skincare routines. Positioned for consumers who want skin that feels balanced, looks hydrated, and appears comfortably conditioned — suitable for a wide variety of skin types and preferences.

Customization Notes

• Unscented as supplied — add your preferred essential oil blend or fragrance oil to align with any brand positioning (calming, energizing, luxury, gender-neutral).
• Compatible with post-added botanicals, extracts, vitamin concentrates, or other functional ingredients.
• Part of the Equalizer line — pairs with complementary Equalizer products for a cohesive branded collection. Private-label ready for clean beauty, botanical, and wellness-focused skincare brands.

• Aloe & Shea Butter
• OptiMSM
• Rooibos, Calendula, White Tea, & Lavender
• Hyaluronic Acid
• Evening Primrose & Rosehip Seed Oil

Option 1: Everyday Balancing Serum

1. Cleanse face and pat until just slightly damp.
2. Dispense 2–3 drops of serum into your palm and gently pat onto face and neck — avoid rubbing.
3. Allow the creamy, botanical-rich formula to absorb for 30 seconds, then follow with your daily moisturizer.

Option 2: Professional Layered Hydration Method

1. After double cleansing, apply a hydrating toner to damp skin and let it absorb.
2. Press 3–4 drops of serum into skin using flat fingertips — work from the center of the face outward and down the neck.
3. While skin is still slightly dewy, layer your moisturizer on top using gentle upward strokes.
4. Finish with SPF in the morning, or let the Rooibos, Calendula, and Chamomile botanicals work undisturbed overnight.

Option 3: Botanical Facial Massage Method

1. Cleanse face and mist with toner or floral water.
2. Warm 4–5 drops of serum between your fingertips and apply to face and neck.
3. Using gentle, upward circular motions, massage along the jawline, across cheekbones, and up the forehead — spend 2–3 minutes working the eight-oil blend and Hyaluronic Acid into the skin.
4. Finish by pressing palms flat against cheeks for a few seconds to encourage absorption. Skin should feel balanced, soft, and comfortably conditioned.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Common Names:

Water, Jojoba Seed Oil, Alcohol, Cetearyl Alcohol, Shea Butter, Vitamin E, Polysorbate 60, Sunflower Seed Oil, Carrot Seed Oil, Olive Oil, Evening Primrose Oil, Borage Oil, Rosehip Seed Oil, Hyaluronic Acid, MSM (Methylsulfonylmethane), Lavender Flower Extract, Rooibos Extract, Calendula Flower Extract, White Peony Tea Extract, Allantoin, Glycerin, Aloe Vera Leaf Juice, Xanthan Gum

International Nomenclature (INCI):

Water (Aqua), Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Tocopherol, Polysorbate 60, Helianthus Annuus (Sunflower) Seed Oil, Daucus Carota (Carrot) Seed Oil, Olea Europaea (Olive) Fruit Oil, Oenothera Biennis (Evening Primrose) Oil, Borago Officinalis (Borage) Seed Oil, Rosa Canina (Rosehip) Seed Oil, Sodium Hyaluronate, Dimethyl Sulfone, Lavandula Angustifolia (Lavender) Flower Extract, Aspalathus Linearis (Rooibos) Leaf/Stem Extract, Calendula Officinalis (Calendula) Flower Extract, Camellia Sinensis (White Peony Tea) Leaf Extract, Allantoin, Glycerin, Aloe Barbadensis (Aloe Vera) Leaf Juice, Xanthan Gum

Warning Statements:

Not for internal consumption. Pregnant or lactating people consult a doctor prior to use. Discontinue if irritation occurs.

Patch Test: Always do a patch test before using the blend extensively, especially if you have sensitive skin or scalp. Apply a small amount to the inside of your wrist or elbow and check for any irritation within 24 hours.

Technical Specs:

• Preservation system: Organic Alcohol
• Color: White - off white
• pH: 4.2 - 5.8