Your cart (0)
Your cart is empty
Tax included and shipping calculated at checkout.
ASM Calculator Guide
Formulation Tool
Active Surfactant Matter (ASM) Calculator
Estimate the total active surfactant matter in your rinse-off formula.
Build your formula
Charge: Anionic
Active matter: 27%
Typical pH: 5.5–7.5
Enter the surfactant’s percentage in the complete formula.
Current formula
No surfactants have been added yet.
| Surfactant | Formula % | ASM contribution | Remove |
|---|
Surfactants in formula0.00%
Total active surfactant matter0.00%
ASM contribution = formula percentage × ingredient active matter ÷ 100
General ASM reference
- Shampoo
- 10–15%
- Face wash
- 3–6%
- Body wash
- 6–10%
- Baby wash
- 1–5%
- Hand wash
- 6–10%
General charge reference
- Anionic
- Often paired with amphoteric or nonionic
- Cationic
- Check carefully before pairing with anionic
- Amphoteric
- Often compatible across several charge types
- Nonionic
- Often broadly compatible
For educational and preliminary formulation use only. Active matter, pH and compatibility can vary by supplier, grade and blend. Confirm all values with current supplier documentation and perform appropriate stability, compatibility, safety and regulatory testing before manufacture or sale.
