NourishUs Naturals Blog

Want to build a beauty business that attracts eco-conscious customers? Learn how to make your brand more sustainable and appeal to a larger market.

From substantial cost savings to diversification of product offerings and beyond, working with a wholesaler can help your business soar to previously unimagined heights. However, choosing the right supplier is a pivotal decision, as it not only affects the quality of the product you can offer but can also impact your wallet. With all these important choices to make, how can you make sure you’re working with the best partner? This article will guide you through how to choose a body care wholesale supplier that perfectly suits your brand and ensure a fruitful and long-lasting partnership. Ensure the Supplier Offers Tops Quality Products Quality is the linchpin of your partnership with a wholesale supplier, as it directly reflects your brand and influences customer satisfaction. You’ll want to begin by researching and/or requesting the supplier’s procurement sources and manufacturing processes. It’s important to double-check that they adhere to high standards and regulations, ensuring their products are safe, reliable, and crafted with quality ingredients. You can do this by purchasing product samples to personally assess the quality. You should also consider the texture, scent, and effectiveness of body care products, as these elements are crucial to customer satisfaction. While you’re at it, look into the supplier’s quality control measures. A reputable supplier should have stringent quality checks at various stages of production to maintain consistency. Take a Close Look at Their Product Range When evaluating a body care wholesale supplier, considering the breadth and depth of their product range is crucial. A diverse product portfolio allows your brand to cater to the varied needs and preferences of your customer base. You’ll want to explore the supplier’s range of products to ensure they align with your brand identity and values. Whether you’re focusing on vegan, responsibly grown, or luxury body care products, the supplier should be able to provide a comprehensive selection that meets your standards. Plus, the ability to source a wide variety of products from a single supplier simplifies inventory management and can potentially lead to better pricing models due to bulk purchasing. Check the Ingredients They Use As mentioned, checking the ingredients in a supplier’s products is an important part of determining the overall quality of their product range. However, this goes beyond simply reading the ingredient bottle. Take some time to inquire about the origins of the primary ingredients used by the supplier. Are they using locally sourced or fair-trade components? It’s crucial to partner with a supplier whose ingredient sourcing aligns with your brand’s ethos. As a result, you’ll want to look for suppliers who are transparent about their ingredient lists and sourcing protocols. Look for the Supplier’s Certifications Certifications and associations are a key factor to consider when selecting a body care wholesale supplier. These recognitions serve as a testament to the supplier’s commitment to standards, quality, and ethical practices. Look for documentation that backs their credibility, such as FDA regulations, proof of product testing, and other bonus certifications that stand as a testament to their quality. By choosing a supplier with relevant certifications, you ensure that you’re offering top-quality products and protecting yourself in the long run. This step greatly enhances your brand’s reputation and can become a compelling selling point in your marketing efforts. Evaluate Their Minimum Order Quantities Minimum order quantities, or MOQ, refer to the least amount of product a supplier is willing to sell in one order. As you can imagine, this number can significantly affect your inventory levels, cash flow, and storage costs. When choosing a supplier, you’ll need to find a balance between securing competitive pricing through larger orders and maintaining the flexibility to respond to market demands without overstocking. A supplier with flexible MOQ options can be particularly beneficial for businesses that are experimenting with new product lines or targeting niche markets. You’ll also want to look for suppliers willing to negotiate MOQs or offer graduated pricing structures to accommodate your business scale. This flexibility ensures you can manage your inventory efficiently while still making the most of wholesale pricing benefits. Compare Pricing Structures Typically, suppliers may offer various pricing models based on volume purchasing, long-term contracts, or loyalty programs. Exploring all available options allows you to negotiate terms that align with your business goals and purchasing capacity. Additionally, consider the full scope of costs involved, including shipping fees, taxes, and any additional charges for custom packaging or formulations. Comparing these pricing structures across different suppliers can help you identify the most cost-effective partnership for your brand. However, quality and ethical sourcing practices should never come at the expense of a good deal. Balancing costs with these essential factors ensures that you maintain the integrity of your brand and the trust of your customers. Choose a Manufacturer With Experience Partnering with an experienced manufacturer can make a significant difference in the quality and consistency of the products you offer. A manufacturer with a proven track record in the body care industry not only brings expertise to the table but also enhances your brand’s credibility. They have established processes in place, which means they can reliably maintain high-quality standards. Ask how long they have been in business and about their familiarity with the specific types of products you wish to market. An experienced manufacturer will also be adept at navigating industry regulations and compliance requirements, so you can trust that their products are safe. By aligning yourself with an experienced manufacturer, you benefit from their accumulated knowledge and industry insights, which can be invaluable as your brand grows within the market. At NourishUs Naturals, we’re a body care and spa products wholesaler, offering a range of products with responsibly sourced, natural ingredients and a nonexistent MOQ. We can help get you to that next level you’ve been striving toward—reach out to us for more information!

Are you looking to offer a more diverse product range and make your brand more versatile? Read on to learn how wholesale skincare can boost your beauty brand.

Emulsifiers and solubilizers both help you combine oil and water in cosmetic formulas, but it's important to know how they work and which to choose.

Looking to help your customers suffering from dry, flakey skin? This article will introduce you to a range of wholesale products that can help their skin shine.

From refining your brand identity to mastering the art of digital marketing, read on to explore actionable strategies that can elevate your small beauty brand.

Cosmetic businesses are seeing a brisk pickup in sales of products containing skincare oils. We’ll talk about why they’re gaining popularity here.

One of the easiest ways to add a new, unique product to your existing line is to use a concentrate base. At NourishUs Naturals we have two cream bases, each designed to be used with cosmetic ingredients of your choice. They function as easy and personalizable bases that are stable enough to have a significant portion of ingredients added. Let’s discuss how you can alter, use, and enjoy these excellent bases to make a wonderful new product. First let’s note: none of the bases should be used “as-is”, they all need additional ingredients to be safe (otherwise the preservative balance will be off and potentially irritating). Please see the section on the individual creams towards the end. As you most likely know, creating a stable emulsion every time can be a major challenge, and source of frustration. When using the concentrates, you can get the hard part out of the way and have a chance to get creative with additions you and your customers most want. Adding to Your Concentrate What you choose to add to your concentrate creams is really a matter of preference and experimentation, however we recommend ingredients like vitamins, distillates, extracts, oil infusions, and whatever else you might dream up. In general, if your chosen additives are water soluble, you can mix them straight into the creams. If they are oil soluble, we recommend heating both the additive and the cream to about 120F to help the emulsion. There are a few exceptions to the rule, including Hyaluronic Acid that is water soluble but should be added to a heated cream, so it is up to you to research the ingredients you wish to add. As always, we recommend testing in small batches by taking just a pound of your base and mixing in the % of your desired addition and then adding it to the rest of your base. If you do break the emulsion, you can follow this video to fix it. However if it simply starts getting too thin but isn’t “broken”, you might start here. Popular Additions for Creams It is up to you what you choose to add, but below are a few popular suggestions and how you might use them. Retinol/Vitamin A. Retinol is a wonderful form of Vitamin A and widely touted as a great addition for maturing skin. We recommend using it from 0.02 - 0.05% of the final cream, and you do not need to heat it when adding, though we do recommend a gentle warming of the product before adding to your emulsion to avoid waxy beads from occurring. This makes the cream ideal as a night cream. DL Panthenol/ProVitamin B5. DL Panthenol has soothing and conditioning benefits for both hair and skin, and should be used in small amounts up to 2% for skin care, and can be used up to 5% in haircare. Niacinamide/Vitamin B3. Like many vitamins this has a rejuvenating effect ideal for aging skin, while also helping to hydrate. It should be used at no more than 6%. For this in particular, it’s recommended that the end product be set to a pH of 6 so you would also want to avoid adding acids in the formula, as the pH would not be balanced correctly. Distillates and Liquid Extracts. Choose any distillate or extract of your choice, to provide nutrients, smell, or both! Our concentrates are designed to handle a good amount of these but do be aware it will make the cream more fluid and like a lotion. Oil Infusions. If you have created your own oil infusion, it is an ideal ingredient to add. In some cases, depending on the oil you used for your infusion, you may need to heat both the oil and the cream to ~120F to ensure it all emulsifies uniformly. The Concentrates & How to Use Them NourishUs Naturals has two concentrates available, the Basic Concentrate Cream and the Premium Concentrate Cream. Basic Concentrate Cream This is as the name implies—basic but moisturizing and reliable. It is designed to hold 54% more ingredients, depending on the ingredients used. Please do note we highly recommend testing in small batches as you go, and as with any product that you manipulate, do ensure to get a preservative efficacy test (PET) ordered from a third party lab. Premium Concentrate Cream This cream sets itself apart by using premium oils, such as Sweet Almond Oil, to create a rich profile of fatty acids, vitamins, and other nutrients your skin will love. It is designed to accept 30% more ingredients by final weight percentage.As we highlighted before, there are several videos detailing how to thicken or thin product depending on your need, but do be sure to check the pH of your finished cream or lotion. It should typically lie somewhere between 4.2 – 5.5 pH, and if you need to adjust it we have a video to guide you on the process. Please do note we highly recommend testing in small batches as you go, and as with any product that you manipulate, do ensure to get a preservative efficacy test (PET) ordered from a third party lab. Summary Concentrates offer an easy and effective way to create a new product, so we hope you’ll experiment and make the perfect lotion or cream for you! It’s also a wonderful way to make a whole range of products, allowing greater personalization for your customers’ needs. Skin types, environmental factors, age and more all become easily addressable when the hassle of creating an emulsion is taken care of. We hope you’ll let us know how you have used or plan to use these concentrates, and happy making!

Skincare is a learned action. The skin should feel and look hydrated, not greasy and not dry. Normal. It takes work to get to that point. There are four types of skin, Oily, Normal, Dry and Chaotic or troubled. Each needing its own system of skincare to help get to its ideal state. We also have those in-between types (sometimes known as combination) like Normal to Oily, or Normal to Dry, which can be swayed with certain ingredients to appear more normal. And of course, there are aging skin issues with wrinkles, pigmentation, lack of elasticity and firmness. But don’t fear, there are many products with specific ingredients that can help improve the appearance of aging skin and other skincare needs. We say start simple. Get your skin into shape. Skin Type & Skincare: Oily Let’s start with Oily. It can mystify people with how to control the overabundance of oil. It may sound counter-intuitive but because you are drying out your skin, tightening the large pores and trying to get rid of all that excess oil and stripping your skin of its natural oils, you may end up with a plethora of oil on the surface. The skin is telling your body that there is just not enough nourishment (oil) or hydration (water) in the skin, so it makes up for it by making more and more to satisfy itself. The most basic way to even out the oil in oily skin is to use a non-drying or gentle foaming cleanser. Follow that with a toner, which helps to tighten pores and balance the pH of the skin. Finish with a light-weight moisturizer twice a day, every day. Once to three times a week use an exfoliant which takes away that peeling, flaking skin on the surface (this is not dry skin) and once a week try a deep cleansing mask or alternatively a calming hydrating mask. Get the skin fed with what it needs, and it will aid towards normalizing your skin. When it does get to normal you can then add in treatment products such as serums which would be used once a day, every day, under moisturizers. Normal Most of the time the skin is not picture-perfect in its entirety. Normal skin does not look oily or dry, and there are small to medium pore sizes with on-and-off flakiness on the surface. To keep normal skin normal, try to use a non-drying or cream cleanser, a toner and a light to medium moisturizer. An exfoliant is beneficial here as well, once to twice a week. Keeping this up will give your skin its basic needs to keep going strong. Of course, adding serums, treatments and masks are all a bonus and quite beneficial to this skin type. Most normal skin will be plagued with some oily areas and some dry areas. Hence the N/O and N/D customers. Try to use the same products on the entire face but treat some areas (usually T-zone is the oilier area, and cheeks are the drier) with more advanced treatments to help get the skin back to normal. Peels and Microdermabrasion are great for that rapid exfoliation to reveal new glowing skin layers. All skin types may use this type of exfoliation but normal skin has the fewest contraindications than any other. Dry Our dry skin customers usually can’t get enough lotions and creams. This skin type tends to feel dry and tight all the way down. What is key in helping the appearance of dry skin is finding something that soaks in and fills up the dry cracks and crevices (not completely literally) and satisfies the skin so there is no dry feeling. You will need a cream with the right combination of oils and water that will saturate the skin until it plumps up and is no longer dehydrated, improving the appearance of dehydration lines (those little crisscross lines that fall horizontally across the face). Start with a rich cream cleanser, followed by an alcohol-free toner and a rich moisturizer for day and night. There are a lot of creams out there so read labels and find out what you want and need for your skin. Dry skin doesn’t necessarily need exfoliation, but once a week is great with a mild exfoliator or enzyme mask. There is always room for serums and special treatments with dry skin. These dry skin products are usually the pricier options because dry skin can take in so many more ingredients than other types. Chaotic or troubled Ah, the notorious chaotic skin— troubled, confused, and just doing its own thing. Remind you of someone? Yep, you guessed it—our dear teenagers! Of course, this skin type gets the best of us at older ages too, but the main culprit is hormones which usually attack people in their teens. With chaotic skin, we have found that being gentle and kind to the skin is best. Sometimes using over the counter products can over dry the skin and make troubled skin even worse. By using gentle products, you may find that the skin is calmed and appearance is improved. It is so important to stay on a steady regimen with a clarifying cleanser and toner as well as a light-weight hydrating moisturizer (hyaluronic acid and salicylic acid are good ingredients to look for) and a very gentle exfoliator at least three times a week (and when we say gentle, we mean gentle…oatmeal, jojoba beads, enzymes, etc). There are a lot of people out there that think they are oily when in fact they are not, so check with an aesthetician and make sure you are using the right products for your skin. Anyone with chaotic skin, including adults, can benefit from calming and soothing products. Around the eyes The eye area is very delicate. The skin is much thinner with smaller and fewer pores so it’s beneficial to use an eye cream, gel or serum specific for that area. There are ingredients that help improve the appearance of puffiness, dark circles, fine lines, “chicken” skin and crow’s feet. Eye creams are amazing! Start by twenty-five and you will be so thankful you did. Summary & Sun Protection For all skincare types, there is always a necessity for sun protection, winter or summer. The sun is always there whether it’s covered with clouds or not, and it’s the top culprit for aging so be careful! Also, you are what you eat so if there is something going on with your skin that you just can’t figure out, make a change in your diet. It could be an allergy or something that you are eating. Make sure you are drinking plenty of water and eating a well-balanced diet low in sugar and caffeine. Having a healthy diet and drinking plenty of water is always, of course, a good idea. So just to reiterate, for all skin types, there are only three basic products needed. Cleanser, Toner and Moisturizer. A scrub, serum and eye treatment can be added on for other benefits. Make sure you are using the right products for your skin type and if you don’t know–ask your friendly neighborhood aesthetician!