NourishUs Naturals Brand Definitions

Welcome to NourishUs Naturals, located in the beautiful Pacific Northwest, in Portland, OR. Like our Oregonian neighbors, we care deeply about sustainable practices, with our 100-year old revitalized building boasting over 400+ solar panels. We pride ourselves as being a premium, naturally derived skin and hair care manufacturer.

Our values include:

• Innovation and sustainability: We embrace thoughtful creativity and ethical choices that reflect genuine care for people, animals, and the planet.
• Trust and authenticity: We build strong relationships through transparency, passion, purpose, and science.
• Integrity and responsibility: We value the insight and collaboration of our partners, acting with transparency and care in all we do.

In order to best serve our customers, we want to spread awareness on some of the foundations of our brand. Please familiarize yourself with the definitions below, and know that we use these to communicate internally… they’re essential!

NourishUs Naturals Brand Definitions

Chemical

• Every ingredient in the world is a chemical (even water!)

Organic

• USDA Certified Organic ingredient of product
• Organic, Certified - Oregon Tilth, NSF 305

Natural

• Plant or animal derivative; retains its molecular structure without chemical modification
• Carrier oils, essential oils, powders, butters, waxes, ferments

Naturally Derived

• Plant or animal derivatives where new molecular structures are created
• Many surfactants, many emulsifiers, some preservatives

Nature-Identical Synthetic Ingredients

• Lab synthesized or processed to create the same molecular structure as the naturally occurring chemical makeup.
• Many vitamins, many minerals, many actives

Synthetic Ingredients

• Not nature identical

• Dimethicone, silicone, etc.

Sustainability

• The purposeful sourcing and manufacture of products that do not adversely affect the environment for future generations.
• Sustainability is a mindset and a process we engage in to decrease our footprint year over year.

Vegan

• Anything that does not contain honey, beeswax, goat milk, silk peptides, lanolin, or any other animal byproducts.

Since the FDA & FTC doesn’t regulate some terms, but people can still sue for what they deem to not be inside the Fair Packaging and Labeling Act under Truth in Labeling, it’s important to define how we see these terms and share with you our definitions. If you have your own customers, make sure you are doing your part to be as clear as you can on how you define your terms and claims.