Before the holiday season officially starts, it’s important to stay on top of the calendar when planning stock/inventory levels. Not only because you’ll want your products to get to you in time for your business, but also due to other external factors. For instance, temporary increases in shipping costs: This season, due to increased UPS rates over the holidays, we will be temporarily adjusting our shipping costs from November through December. This change will apply to all shipping methods. We appreciate your understanding as we navigate these seasonal adjustments.   Stocking up early is essential, therefore we created a calendar to follow when planning when to order your white label products and ingredients:

The beauty industry has entered a new chapter. “Natural” was yesterday’s benchmark. Tomorrow’s leaders will be defined by a multidimensional standard of cleaner products: safe, ethical, effective, and sustainable. For the brands and the manufacturing partners behind them, this shift is reshaping product innovation, consumer expectations, and the global supply chain. NourishUs Naturals, a premium naturally derived skin and hair care manufacturer, reflects how wholesale skincare suppliers are adapting to this demand, helping beauty brands deliver products that meet today’s higher expectations. What’s Pushing the Shift Toward Cleaner Beauty A number of powerful trend drivers are converging to raise the bar for what consumers, regulators, and brands consider cleaner in skin and hair care. Carbon footprint and sustainability. Consumers are increasingly focused on the environmental cost of their routines. A jar of moisturizer or a bottle of shampoo is no longer judged solely by the ingredients inside. Packaging, shipping logistics, and manufacturing practices are part of the equation. Wholesale skincare and spa product offerings are being scrutinized for waste reduction and measurable climate impact. Wellness-focused Gen Z and Gen Alpha. Younger generations see beauty as part of a broader self-care and wellness routine. McKinsey reported, as part of its Future of Wellness 2025 report, that these consumers connect skincare and hair care choices to mental health, lifestyle identity, and long-term well-being. They are less swayed by buzzwords and more attuned to whether products align with holistic values. The tween skincare craze. Appropriate skincare formulations vary by age, and the growing popularity of advanced routines among tweens has sparked parental concerns about safety and necessity. Retailers have reported spikes in sales to very young customers, fueling debate about whether products meant for adults should be marketed to children. Transparency in allergen awareness. Fragrance-free claims are commonly misunderstood, with many consumers unclear on the difference between unscented and fragrance-free. This lack of clarity highlights why ingredient labeling and customer education are critical to trust-building. Regulatory frameworks add to the complexity. The FDA does not require pre-market approval for cosmetics and has limited authority around allergen labeling, while the European Union mandates disclosure of 26 allergenic compounds. For brands that sell internationally, aligning with the stricter EU standard has become a marker of responsibility and leadership. How Brands Are Moving Beyond Buzzwords Cleaner beauty has moved beyond vague terms like “pure” or “natural.” Consumers expect transparency, ethics, and proof of efficacy. Ingredient lists that are readable, sourcing that is responsible, and results that are demonstrable now carry more weight than sweeping marketing claims. Brands are leaning into education to stand out. Fragrance-free claims are one example of where guidance is essential. Customers who understand how allergens are addressed in formulations are more likely to remain loyal. Similarly, wholesale body care products, wholesale hair care products, and bulk skincare products now compete not only on price and variety, but also on traceability and sustainability. Why Manufacturing Matters More Than Ever Behind the scenes, wholesale skincare suppliers are shaping how quickly brands can adapt to rising standards. Manufacturers have evolved into strategic partners who not only produce at scale, but also help brands balance speed, cost, and sustainability. Brands must weigh ingredient sustainability against cost, driving innovation in sourcing and production methods to deliver value without compromise. This is especially important as tariffs, inflation, and supply chain volatility continue to pressure pricing. Wholesale bath and body products and bulk hair care products are expected to be both ethically sourced and competitively priced, a dual expectation that requires new levels of agility. For many companies, the role of a skincare wholesaler is shifting from transactional to consultative. By working closely with partners, brands can experiment with new formulations, respond to consumer trends faster, and bring safer, more effective products to market without losing sight of financial realities. The Industry Shift Toward Trusted Partnerships Today, consumer brands are leaning on trusted manufacturing partners to innovate responsibly. By sourcing wholesale naturally derived skincare products or wholesale natural bath and body products, they can introduce formulations that align with evolving expectations for transparency, sustainability, and safety. This trend reflects a larger movement across the industry: manufacturers are enabling brands to stay competitive in a marketplace where consumer scrutiny is sharper than ever. Partnerships built on trust, knowledge-sharing, and shared values are becoming as important as marketing strategies or retail placement. Cleaner as the New Standard The conversation around beauty has moved decisively beyond natural. In its place is a broader, multidimensional expectation of cleaner: products that are safe, transparent, effective, and environmentally responsible. For brands, success depends on demonstrating how these values are embedded across the product lifecycle. For wholesale skincare suppliers, it requires innovating with the same creativity and rigor that consumer brands bring to product design and storytelling. As generational shifts, regulatory scrutiny, and sustainability pressures converge, cleaner is becoming the baseline standard across every category, from wholesale skincare products to spa products wholesale to bulk bath and body products. The future will be defined not just by what is left out of formulations, but by how the entire industry comes together to build trust at every step.

If you are new to scenting, we have established clear and effective guidelines for scenting products with essential or fragrance oils. Consider implementing these recommendations to elevate the quality of your scented products and ensure they meet the highest standards! Click Here to Explore The NourishUs Naturals Scenting Guide. Category-Specific Insights: Lotions & Creams (Face):0.2–1.0% - Keep closer to 0.2–0.5% for face products to minimize potential irritation. Lotions & Creams (Body):0.25–2.0% - For body creams where the skin is less sensitive than the face. Stick to the lower range for sensitive skin areas. Shampoos, Gels, Household & Laundry:0.25–1.5% - The lower range is ideal for hair/scalp products, while the upper range can be used for household products. Conditioners:0.5–1.0% - Make sure to disperse properly for even application on hair. Astringents, Toners & Splashes:0.25–0.75% - Use the lower range for facial products as astringents are often alcohol-based and can enhance penetration. Melt & Pour Soap:0.5–2.5% - Please note that resinous oils can darken soap or create sticky textures, so test smaller batches first. Melt & Pour Lip Balm:0.25–1.5% - A higher percentage may be able to be used, but there is a risk of ingestion-related irritation. Melt & Pour Deodorant:0.25–1.25% - Higher percentages might affect skin comfort in the underarm area. Scrubs & Polishes:0.25–3.0% - Slightly higher percentages are typically fine, as rinsing minimizes prolonged contact. Massage & Body Oils:1.0–3.0% - Suitable due to dilution with carrier oils. Serums:0.25–1.0% - Lower percentages are best, especially if serums are for targeted areas like the face. Gels/Jellies:0.25–1.0% - Works well but ensure a solubilizer is used for water-based products. Masks:0.25–1.0% - Range has taken into account that masks are short-contact products. Bath Salts & Powders:0.25–1.5% - Essential oils will dilute further in bathwater. Children's Products (Over Age 3):0.2–1.0% - Stick to the lower end for children and avoid using sensitizing oils (e.g., benzoin may cause allergies in some individuals). General Considerations: Patch Test: Always perform a patch test when introducing any new product, especially one containing essential oils. This helps to ensure that the skin does not react negatively. Regulatory Compliance: Check IFRA standards for each oil to ensure compliance, especially for leave-on products. Also, please check with your local regulatory offices as these vary by location. Skin Sensitivity: Resinous essential oils can cause sensitivity or allergies, especially in facial products. Woody essential oils are generally well-tolerated, but Pine and Juniper Berry may be sensitizing for some people. Earthy oils like Valerian and Angelica may cause sensitivity, particularly in leave-on products. Always perform a patch test on new formulations. Aroma Intensity: Woody oils can have strong and lingering aromas; consider this when creating formulations meant for subtle scents (e.g., facial products). Same thing with Earthy oils like Vetiver and Patchouli. Phototoxicity: Angelica root oil can be phototoxic. Ensure it's either steam-distilled or used below safe concentrations in products exposed to sunlight. Solubility: Ensure the essential oils are properly emulsified or solubilized, as they are oil-soluble and may separate in water-based formulations without proper dispersants. Scenting Secrets of an Aromatherapist Knowing how much of an essential oil or essential oil blend to add to your product is both science and art, and is very personal. A medium scent for one person might be a heavy scent for another person. Using essential oils to scent your skin and body care products is the simplest way to make them your own. It’s also a great way to extend your product offerings by changing the essential oil blend in a best-selling base. For example, you can start with our Thick Shampoo & Body Wash and market to men by adding either the Citrus Burst Essential Oil Blend with lemon and lime and grapefruit, or the Warm Cedar Breeze Essential Oil Blend with cedarwood, juniper berry, and frankincense essential oils.  If you’ve never dipped your toe in scenting or aromatherapy before, you might feel a little intimidated. But don’t worry. So long as you start with a few drops, you can always add more. Pro-Tips for Using Essential Oils to Scent Start with a portion of your baseIt’s best to start scenting with a portion of your base so you can get an idea of how strong you will want the final product. It’s easier to add more scent than it is to remove it. Scent with dropsWhile it is absolutely accurate to measure by weight or by volume of your essential oil, you can also add scents by drops. This allows you to smell as you go and adjust slowly until you are satisfied. For instance, if you want to scent a 12 oz container of lotion with .5% concentration of Lavender Essential Oil you will want to add .06 oz of Lavender Essential Oil or 35 drops of Lavender Essential Oil. Use a warm water bath to loosen up non-liquid bases, such as Virgin Coconut Oil or Barrier Balm, which are solid at room temperature. As it loosens, we recommend whisking it in a folding motion to help it become softer. Then add the drops and whisk it well to disperse the scents evenly. Use plastic pipettes, and use a new one for each essential oil. We know glass pipettes are more environmentally friendly, but the truth is, it is so easy to dip a used pipette into the wrong essential oil and then you’ve got an adulterated oil that can’t be used. For larger sizes weight becomes the easier measurement. For example, if you have 10 pounds of a shampoo you’d like to scent with 2% Lavender Essential Oil, the math becomes easier, especially if you have a good scale at hand. In this instance you would want to add an empty container to your scale and then tare (zero out) the scale. Pour in 0.2 pounds of your essential oil. Then add that to your larger container of shampoo and mix thoroughly. Keep notes while you are creating. It is vital for a consistent product, especially when sizing up to larger batches. How to Add Less than a Drop Sometimes, when you calculate from weight and volume to drops, you end up needing less than a full drop. And while that sounds, and is tricky, one way we recommend doing this is to fill the pipette, then squeeze out most of the oil back into the original essential oil bottle, leaving just a trace in the pipette. These last few ‘drops’ are actually smaller than the full-size drops created when a pipette is full. Squeeze carefully and you have ‘less than’ a drop.Some schools of thought recommend diluting the essential oil in water, but we don’t recommend it. You can always figure out your own methodology once you get more practice and confidence under your belt. Example: How to Add Scent to a Dry Product – Goat Milk Bath Soak In the video below, you will see one of our previous formulators is adding 1% of essential oils to a dry product: Goat Milk Bath Soak. She adds her bowl to the scale, tares it, adds her essential oil, and then simply whisks it in with the powder soak. It may seem counterintuitive to add oils to a powder, but when thoroughly mixed there is no clumping. Watch along here: Conclusion: Scenting with Essential Oils Scenting with natural and synthetic oils are a great way to extend your product offerings and introduce aromatherapy into your skincare and body care lines. This can be a really fun part of the process when simplified, we hope our guidelines and tips serve you well. Good luck!

For a healthy diet, one looks to natural and fresh products, so using what nature has so graciously provided in cosmetics seems... well natural. However, as our population continues to grow, and demand for these amazing resources continues to climb, we find ourselves at an intersection of ingredient supply, demand, cost, and sustainability.