Welcome to NourishUs Naturals, the perfect partner for any business dedicated to delivering the finest, naturally derived skin and hair care solutions. We specialize in small batch manufacturing to ensure freshly created beauty options that are responsibly designed and ethically based. Your customers are bound to love them—and the planet will too!
As a premium wholesale skin and hair care manufacturer driven by an unwavering commitment to sustainability, purity, and transparency, we are here to bring you exceptional skincare and haircare formulations designed with a conscience. On top of offering an extensive product catalog, we can also supply your business with some of the responsibly grown ingredients we use ourselves. At NourishUs Naturals, we understand that everyone’s skin and hair care needs are unique, which is why our product lines and ingredient offerings address a wide spectrum of skin and hair types.
If you're seeking to elevate your cosmetic product line with a touch of exclusivity, sustainability, and quality, then look no further! As a premier white label skin and haircare manufacturer, we offer an unparalleled opportunity for businesses of all sizes to expand their body care and spa product offerings. With a commitment to naturally derived ingredients, we craft high-end personal body care solutions using carefully curated botanicals that mean products of exceptional quality.
Whether you're a budding entrepreneur or an established brand looking to diversify, NourishUs Naturals provides the ideal partnership for bringing your skin or haircare vision to life. Discover a world of rejuvenation and opportunity at NourishUs Naturals—and let us help you unlock the potential of your brand with our outstanding wholesale beauty products.
Want to develop a signature line that sets your brand apart? Our Private Labeling—also known as Contract Manufacturing—offers an exciting path to building custom, high-quality, responsibly curated products that truly reflect your brand’s identity. As consumers become more discerning and demand products that align with their values, private label solutions empower you to create formulations with meaning and market appeal. From sustainable beauty essentials to trend-driven skincare, our tailored approach gives you the creative control to put exceptional products on the shelf.
At NourishUs Naturals, our R&D lab facilities and deep industry expertise as a beauty product manufacturer serve to ensure that every formula is crafted with precision, care and compliance. We take pride in delivering scalable, ready-to-launch solutions backed by nature, innovation, and quality. We’ll partner closely with you every step of the way—so your private label collection doesn’t just meet expectations but exceeds them. Discover how our private label services can unlock new opportunities for business growth and brand distinction.
If you already have a cream or lotion base you love, Retinyl Palmitate (Vitamin A Palmitate) is a common cosmetic “booster” used to support mature skin positioning and help improve the look of skin texture and visible signs of dryness.
Many brands use this kind of “booster style” customization to create line extensions efficiently, starting with a proven base, then adding a small percentage of a targeted ingredient to support a specific product story.
Equipment you’ll need
Beaker (or sanitized mixing container)
Mixing tool (spatula or overhead/hand mixer appropriate for small batches)
Scale (strongly recommended for accuracy and batch to batch consistency)
Difficulty level
Very easy (benchtop example)
Approximate yield
1 lb total (about 8 x 2 oz jars)
Suggested packaging
2 oz jar, or
Airless pump (preferred for light sensitive ingredients like vitamin A derivatives)
Example Formula (0.5% Retinyl Palmitate)
This is a simple “add in” example using a finished cream base.
Ingredient
Weight (lb)
%
Antioxidant Cream (or your chosen base)
0.9950
99.5%
Retinyl Palmitate (Vitamin A Palmitate)
0.0050
0.5%
Your final use level should follow your supplier’s ingredient guidance, toxicology support, and your target market requirements. Never exceed the maximum level supported by your safety assessment or raw material documentation. For brands selling into the EU/UK, vitamin A related compounds (retinol, retinyl palmitate, retinyl acetate) are evaluated using “Retinol Equivalents,” with specific concentration limits by product type. Always recalculate your finished formula level into Retinol Equivalents and confirm it complies with the latest EU/UK limits before marketing there.
Also check whether your retinyl palmitate is supplied neat, prediluted, or encapsulated and follow your supplier’s specific incorporation instructions.
Directions: How to Add Retinyl Palmitate to Creams & Lotions
Weigh the cream base into a clean, sanitized beaker or container.
Weigh the retinyl palmitate separately. Avoid “teaspoon” or “drop” measures for production: always use weight for consistency and scalability.
Add the retinyl palmitate to the batch and mix until fully uniform, scraping sides and bottom as needed to avoid “hot spots.”
Fill immediately into your chosen packaging and close promptly to limit air and light exposure.
Processing tips
Retinyl palmitate is oil soluble and light sensitive, so limit exposure to bright light during batching and filling, and consider packaging that reduces light exposure (airless, opaque or UV protective components).
If you are adding it to a warmed base, add during cooldown (not at high heat) to help reduce degradation risk.
For larger scale manufacturing, validate mixing time, shear level, and order of addition as part of your internal process development.
Label friendly, cosmetic appropriate use directions (example)
You can adapt the following as a starting point for US market cosmetic labeling (subject to your own brand voice and legal review):
“Apply to clean, dry skin. Use as directed. For best results, introduce gradually (for example, every other night) and follow with daily sun protection. If irritation occurs, reduce frequency of use or discontinue.”
This keeps you clearly in the cosmetic lane by focusing on appearance and comfort, not treatment or structural change. For EU/UK or other international markets, confirm if any additional advisory language (for example, vitamin A intake considerations) is required or recommended.
Quality and compliance notes
This is a benchtop customization example for educational cosmetic formulation purposes only. Any product intended for sale should be evaluated and documented under your own quality system, including at minimum:
Stability and compatibility
Appearance (color, opacity, phase separation, precipitation)
Odor
Viscosity / texture and spreadability
Color shift or oxidation over time (including under light/heat stress)
Microbiological control
Preservative efficacy / challenge testing if you are changing the system, diluting preservatives, or opening it to contamination risk.
Packaging compatibility
Interaction with packaging (staining, paneling, swelling, leaching, odor pickup).
Protection from light and air for vitamin A derivatives.
Regulatory and safety support
Verify that your vitamin A level is within the ranges supported by your raw material documentation and your internal safety assessment for your markets (US, and if applicable to EU/UK and others).
Retinyl palmitate and retinol have been reviewed by expert panels as safe as cosmetic ingredients when used within the present practices of use and concentration; however, you are still responsible for ensuring the safety of your finished products under normal or reasonably foreseeable conditions of use.
B2B disclaimer and next steps
This information is provided for cosmetic formulation education and B2B benchtop development only and does not replace your own regulatory, toxicology, or legal review for the markets where you sell. Final claims, usage directions, and any caution statements should be reviewed by your internal or external compliance experts.
At NourishUs Naturals, one of the first questions we often hear when customers call us is: “Am I speaking to a real person?”
We understand why. In a world where Artificial Intelligence (AI) is everywhere, it can be hard to tell what’s automated and what’s authentic.
So let us be clear: when you call, email, or chat with us, you are always connecting with real humans.
Our team believes deeply in the power of personal connection. Every order, formulation question, and production update is handled by knowledgeable people who live and breathe what we do here at NourishUs. We understand nuance, creativity, and care, and not because an algorithm tells us to, but because we genuinely care about your business and your brand’s success.
We do use technology, including AI, to make our processes smoother and responses faster. That technology supports our people rather than replacing them. It allows us to spend more time doing what we love most, which is collaborating with you to build exceptional skin, hair, and body care products.
And one more thing worth knowing: every NourishUs Naturals employee sees themselves as part of customer service. Whether we’re compounding products from scratch, filling packaging, or receiving and shipping orders, every team member plays a role in supporting you.
Have questions or want to talk through your lineup? We’re happy to connect.
For brands, nothing undermines confidence faster than a cream that separates on the shelf or in a customer’s bathroom. Emulsions are inherently unstable systems, and without the right design and manufacturing controls they will eventually try to return to “oil over here, water over there.”
From a manufacturer’s perspective, phase stability is not just a formulation issue; it is a quality, reputation, and cost issue. A broken batch can mean rework, disposal, or even a product recall. The goal in professional production is to design and process emulsions so that separation is extremely unlikely under real-world storage and distribution conditions.
What Brands need to know about emulsions
Most skincare and body-care products built on emulsions fall into one of two structures:
Oil-in-water (O/W): Oil droplets are dispersed in a continuous water phase, giving a lighter, faster-absorbing texture ideal for lotions and daily moisturizers.
Water-in-oil (W/O): Water droplets are dispersed inside an oil phase, delivering richer, more occlusive textures suited to barrier creams and intense repair products.
In both cases, stability depends on how well the oil droplets are created and held in place: droplet size, viscosity, charge interactions, and the strength of the interfacial film all work together to keep the emulsion intact. When that balance is disturbed, the system starts to move toward visible instability.
How instability shows up in finished product
Understanding the visual signs of instability helps brand owners/formulators/process technicians/compounders interpret what they see during pilot, scale-up, or shelf-life testing:
Creaming: Oil droplets slowly rise and form a richer layer at the top. This is driven by density differences and gravity and is often an early warning sign rather than a complete failure.
Sedimentation: Heavier dispersed materials (such as water-insoluble powders, clays, or jojoba beads) drift to the bottom rather than staying uniformly suspended.
Coalescence: Small droplets start merging into larger ones as the interfacial film fails; this process is typically irreversible and leads to visible “oiling off.”
Breaking: The emulsion fully separates into distinct layers and cannot realistically be recovered without reformulation and reprocessing.
For a brand, even mild creaming or sedimentation can trigger consumer complaints, while coalescence and breaking are clear indicators that the product is not production ready.
Root causes we manage in manufacturing
A competent contract manufacturer, private-label, or white-label partner doesn’t just “pick an emulsifier and hope.” We look at stability as the interaction of formula design, process conditions, and packaging. Key drivers include:
Emulsifier and oil phase mismatch
Each emulsifier system has preferred oil types, usage levels, HLB range, and pH/ionic tolerances. Using an emulsifier optimized for light esters with heavy butters, waxes, or high-polarity oils can strain stability and sensorial desires. The same is true when ionic emulsifiers are paired with high electrolytes or low-temperature conditions without adjustment.
In manufacturing, we evaluate oil profiles, polarities, target textures, pHs, and the presence of salt or charged key ingredients, then match emulsifier systems accordingly and keep them within the supplier’s recommended ranges.
Oil phase percentage outside the safe window
Every emulsifier can only support a certain amount of dispersed phase before coalescence risk rises sharply. Light facial lotions typically sit in the range many systems handle well (roughly 10–25% oil), while rich creams may push into 25–40% or more and require stronger or multi-component emulsifier systems plus higher viscosity support.
When brands request “ultra-rich” textures with high oil loads but also want pumpability and low tack, we flag that as a stability risk and propose modified ratios or support ingredients instead of simply increasing oil.
Mixing and shear control
Droplet size is one of the main predictors of long-term stability. Large, poorly dispersed droplets collide and merge easily; smaller, uniform droplets resist coalescence. That’s why professional plants use high-shear mixers or homogenizers with defined time, speed, and temperature profiles.
During production, we control:
Order of addition and rate of phase addition.
Homogenizer speed and duration during the critical emulsification window.
Transition from high shear to low-shear cooling to avoid air entrainment.
This is one reason a lab-stable formula can still fail at scale if process parameters are not correctly translated.
Temperature profile and phase handling
Many emulsifier systems require both oil and water phases to be heated into a defined range (often around 158°F) and held long enough to fully melt waxes and activate polymers before emulsification. If one phase is cooler, or waxes are not fully melted, the emulsion structure can be weak from the start and prone to graininess or early separation.
We validate:
Phase temperatures at the point of combination.
Holding time to ensure waxes/emulsifiers are fully melted.
Controlled, gradual cooling so the internal structure sets uniformly rather than “shocking” the system.
Electrolytes, pH, and key ingredients
Botanical extracts, mineral-rich ingredients, organic acids, and humectants like sodium PCA and glycerin all change the ionic strength and dissolved solids in the water phase. This can affect emulsion viscosity, droplet interactions, and emulsifier performance, especially for ionic or polymeric systems.
Similarly, some emulsifiers only remain fully functional within specific pH windows; drifting too acidic or too alkaline after neutralization or key ingredient addition can destabilize the interfacial film. In a manufacturing environment, we control pH at multiple stages and build in compatible buffer systems where needed.
Viscosity and Network Support
Emulsifiers on their own are rarely enough for long-term stability. Gums, carbomers, fatty alcohols, waxes, and modern rheology modifiers create a 3D network that slows droplet movement, reducing the frequency of collisions and coalescence.
We tailor the thickening system to:
Support stability under heat and freeze–thaw stress.
Deliver the desired sensory profile (e.g., quick-breaking, cushiony, or rich).
Maintain consistent viscosity over shelf life.
Packaging, Storage, and Stability Testing Your Brand Should Expect
Even a well-formulated and well-processed emulsion can fail if it faces temperature extremes, poor packaging choice, or inadequate transport testing. Repeated heating and cooling cycles, or freeze–thaw exposure, can disrupt the emulsion structure, drive crystallization, or cause partial coalescence.
Professional stability programs typically include:
Elevated temperature storage (e.g., 37–45 °C/98.6-113°F) to accelerate aging and identify early separation risk.
Freeze–thaw cycling (commonly three to six cycles between sub-zero and room/elevated temperatures) to simulate shipping and seasonal stress.
Long-term real-time storage at ambient conditions to confirm shelf-life targets.
Brand owners should also consider packaging compatibility: certain plastics can absorb fragrance or oils, or allow more oxygen ingress, which can contribute to instability or oxidation over time.
How a Good Manufacturer Troubleshoots and Prevents Separation
When a pilot or production batch shows early signs of instability, a structured review prevents guesswork and protects timelines:
Formula review: Check emulsifier type, level, oil phase percentage, and compatibility with key ingredients, pH, and electrolytes.
Process review: Confirm heat profile, hold times, order of addition, and shear conditions versus the validated batch record.
Packaging and logistics review: Evaluate packaging material, fill temperature, headspace, and expected shipping/storage conditions.
From there, we may adjust the emulsifier system, modify viscosity support, tweak oil phase composition, or refine the process parameters and re-run stability.
For brands, the key advantage of partnering with a manufacturer experienced in emulsion behavior is that we build prevention into the project from day one.
That includes:
Advising when requested textures, claims, or highlighted ingredient loads pose a stability risk.
Designing lab prototypes with scale-up and regulatory expectations in mind.
Validating the process and packaging under realistic stress conditions before you launch.
When that upstream work is done well, emulsions can remain cosmetically stable and commercially viable throughout their intended shelf life, supporting both consumer satisfaction and brand reputation.
When warmer weather arrives, consumer skincare routines tend to shift. Heavier creams and rich oil-based formulations that felt comfortable in winter can feel too heavy once temperatures and humidity climb. That seasonal shift creates a real opportunity for brands to offer gel-based alternatives which tend to be lightweight, water-forward formulas that leave skin feeling hydrated and refreshed without the weight.
If you're considering adding gel-based products to your lineup (or repositioning existing ones for summer), here's a closer look at why these formulations resonate with consumers during the warmer months and how they can work across a range of skin types.
A Lightweight Option for Oily Skin Types
Gel-based (often referred to as “jelly” or “gelly”) formulations tend to work especially well for consumers with oily or combination skin, and that appeal only grows in the summer. Higher temperatures and humidity can increase sebum production, leaving skin feeling greasy and congested.
The common consumer instinct is to skip moisturizer entirely when skin feels oily, but that can compromise the skin barrier and increase transepidermal water loss (TEWL). NourishUs Naturals suggests positioning your brand to offer a lighter-weight alternative rather than encouraging customers to skip hydration altogether. Gel formulations rely on humectants like glycerin, sodium PCA, and hyaluronic acid rather than heavy oils or occlusives. They absorb quickly and tend to leave skin feeling comfortable rather than coated, which is exactly what oily-skin consumers are looking for when it's warm outside.
A Comfortable Choice for Dry Skin Types
Consumers with dry skin still need consistent hydration in summer, but heavier creams and ointments can feel uncomfortable in the heat. Gel-based hydrators offer a middle ground: they deliver hydration through water-based humectants without the heaviness that can feel oppressive on warm days.It's worth noting that gel formulations may not provide the same level of occlusion as wax or butter-based products. For brands targeting dry-skin consumers, consider positioning gel moisturizers as a daytime option and recommending richer formulations for nighttime use. That kind of routine-based messaging helps your customers feel guided without overcomplicating their purchase decision.
Adding humectant-rich ingredients like hyaluronic acid or glycerin to a gel base can enhance the hydrating feel. Hyaluronic acid is a well-known humectant recognized for its water-binding properties, making it a strong ingredient story for consumer-facing marketing. If you want to have a little more nourishment to your hydrating gels, simply mixing in lightweight responsibly grown oils such as Camellia Seed Oil or Argan Oil (to name a few) is a great way for that add moisture without the heaviness of a cream moisturizer.
Supports Daily Hydration
The skin's moisture barrier helps retain water, oils, and nutrients in the deeper layers of the epidermis. Enjoying a sunny day outside and warm temperatures can increase TEWL, meaning skin may lose hydration faster than in cooler conditions. Water-forward gel formulations can help replenish that lost moisture, supporting a hydrated, healthy-looking appearance.
When humectants are incorporated into a gel base; such as glycerin, hyaluronic acid, or panthenol; they draw moisture from the environment and deeper epidermal layers to help the surface feel more hydrated. Pairing humectants with soothing botanicals like aloe creates a formula that feels refreshing on application while delivering a noticeable hydrating experience. For brands, this combination is an easy-to-communicate value proposition: lightweight hydration that consumers can feel working.
Where Aloe Fits In
While the aloe vera plant itself is roughly 99% water, most cosmetic formulations use a concentrated aloe extract powder (typically a 200:1 ratio) that is reconstituted during manufacturing. This approach preserves the beneficial mucopolysaccharides, amino acids, and natural polysaccharides that consumers associate with aloe (the soothing, cooling sensation on application) while offering microbial stability and shelf life that finished cosmetic products require.
For B2B brands, aloe-based formulations check several boxes:
Consumer recognition: Aloe is one of the most universally recognized and trusted cosmetic botanicals.
Label appeal: Aloe bases align with the demand for naturally derived, transparent ingredient lists.
Formulation versatility: Aloe gel bases are compatible with a wide range of added ingredients, making them ideal for private-label customization from added humectants and botanical extracts to fragrance and texture adjustments.
Build Your Summer Line with NourishUs Naturals
NourishUs Naturals offers gel-based formulations built around ingredients like responsibly grown aloe, responsibly grown papaya extract, and provitamin B5 (panthenol), making ready-to-customize bases designed for brands that want to bring high-quality, summer-ready products to market without starting formulation from scratch. All these gel bases can also be used as is, with no need to add additional ingredients if your brand doesn’t require it.Whether you're expanding an existing line with seasonal offerings or launching a new collection, our gel bases provide a proven starting point with the flexibility to make the finished product your own.
Explore our gel-based formulation options or contact us to discuss customizing these bases for your brand.
All product descriptions and suggested uses are provided for cosmetic and informational purposes only. Brand owners are responsible for final claims, labeling, and regulatory compliance in all markets of sale.
Please note that our product prices are subject to change due to fluctuations in material costs, supply chain factors, and potential tariff adjustments. We remain committed to providing the best value while maintaining our high standards of quality. Thank you for your understanding and support.